We all use anchor text in our articles. Lets learn more about them.
What is anchor text?
it’s a clickable text in a hyperlink.eg read more about SEO at mediaplussolutions.com(here SEO is the anchor text)
In html it will reflect as html:<ahref=”https;//mediaplussolutions.com”>SEO</a>
Anchor text shows the topical relevance. A powerful link with a target anchor text is one of the biggest ranking signals you can get. If you get it wrong then slow ranking, flat or -ve rankings, and even a chance of a penalty.
We need to maintain a normal organic anchor text distribution (as per penguin algorithm).
Types of Anchor text:
There are various types of anchor text that are used in SEO.
Branded anchor text: Amazon, Netflix , Mediaplussolutions, etc. Its branded if it does not have a targeted keyword but a name of a brand.
Eg url: mediaplussolutions.com
Anchor text : mediaplus
Eg url: seo for biginners
Anchor text: seo (not branded)
url anchor text: anchor text using exact match of any form of the url e.g. http, https, http;//www.
Topical anchor text: These are one level up. eg if we are writing about body building then the topical anchor text can be
Miscellaneous anchor text: They are general in nature.
Eg learn more ,click here, this article.
Targeted anchor text: We use these to to target the topic we are planning to rank for.
Strategies for Anchor text :
Anchor text is usually done on per page basisis
An ideal usage of anchor text could be
Branded :35 % ,targeted : 25 % , url: 25% AND NA :5%
You can go to backlink tools of any SEO analysis tool like ahref etc to check the competitors anchor texts. Take the average and build it. Don’t count the no-follow links in this calculation.
Rules for Anchor Text:
- Never use same anchor text more than once.
- Leverage article title tag.
- Match anchor text with the link type.
- Should be a proper phrase.
- Use brand +target anchors.
- Diversify url anchors.
- Use long anchor phrases.
- Use synonyms
Have any doubts? Please comment below.